ILIA: Wake up skin, makeup the rest.

As ILIA moved into its second decade, it underwent a subtle rebrand, with a refreshed visual identity and packaging design. Our goal was to create a new brand voice that solidified the maturing company’s status as a trusted heritage brand with serious cred and the latest innovations in safe, effective beauty products with real skincare benefits.

ILIA emerged stronger than ever from its rebrand, achieving a 400% increase in sales, year over year. In early 2022, ILIA was acquired by French beauty investment firm Famille C, the owner of legacy skincare brand Clarins, signaling ILIA’s exploding success and integral role in taking clean beauty to the global mainstream.