Skylar: Dream In Clean

After a few promising post-launch years, Skylar underwent an ambitious rebrand, introducing breakthrough clean eau de parfum-strength fragrances along with a more sophisticated look. The identity overhaul demanded an up-leveled brand voice bolstered by a strong story that would heighten the philosophical impact of the brand.

Skylar’s creative and executive teams wanted to refocus the brand on its uncommonly high non-toxic formulation standards, while also giving the customer a sense of personal power. I responded with the uplifting tag line Dream in Clean, an invitation to join in the California culture where anything is possible, even non-toxic fragrances. The concept trickles down to every product story, presenting each scent as a way to access personal power.

I also gave the brand simple, alluring ways to speak about the scientific aspects of its formulations, as well as the concept of the “scent wardrobe,” where fragrances can be collected, rotated and layered to create your own personal scent. The robust strategy package also included tools for promoting the brand’s “Scent Club” fragrance subscription program, and a name generator to make naming new fragrances a breeze.