Google / Like Only Google Can

Google Home Mini Launch Campaign
In 2017 smart speaker advertising was oversaturated with the same, soft family lifestyle moments. For the launch of the new Google Home Mini it needed to stand out. We created a fresh, cheeky, culturally-relevant campaign that hit hard on all the amazing stuff this little Google Assistant powered speaker can do. With “Like Only Google Can” as our concept and leading line, we assembled countless eye-catching films that playfully showcased the helpfulness of this device.