Chopt Creative Salad Co

Chopt wanted its digital experience to live up to the premium quality of its food, while still matching the speed and convenience of the in-store experience. To elevate the CX the goal was to improve essential features like item customization and reordering while introducing new, helpful features like Apple Pay and Google Pay.

The team also explored the visual rebrand of the app, with a new art direction inspired by the Chopt mission to bring creativity and great taste to healthy eating.