Level up Your Game | MTN Dew x NBA2k22

In partnership with with the upcoming NBA 2k22 game, Mountain dew asked us to create a campaign that positions Dew as the catalyst to unleash your inner trash talker. Trash talking is something synonymous with online gaming, especially with a hyper-competitve game like NBA 2k.

We worked with two of the quietest, politest, and most reserved NBA superstars, Zion Williamson and Zach LaVine, leveraging the eccentric humor Dew fans know and love. In this spot, our players are on the recieving end of some trash talk, and Dew helps them elevate their game and silence the peanut gallery.