Viega: Forced Air Blows

Viega: Forced Air Blows
As Luke Sullivan of Hey Whipple fame says, every great campaign starts with a truth. “Forced air blows” was the truth we unearthed for Viega, a German engineering company specializing in commercial piping applications. Viega’s piping prowess makes it a leader in radiant, or in-floor, heating solutions.

Viega charged gyro with telling this story to its audience of mechanical engineers, architects, and building owners. Our objectives were first to spread awareness about radiant heating, then to promote Viega as the leading option.

We pitched several concepts to Viega. To our delight, they went with the most out-there choice: FORCED AIR BLOWS.

We brought this statement to life with visuals of educators, healthcare workers, and hospitality industry professionals—people who work in buildings where forced air has long wreaked havoc. Their overwhelmed and blown-back faces say it all: forced does, in fact, blow.