Jalen Brunson Identity

This project is a conceptual brand identity and ad campaign for New York Knicks’ star point guard and recently signed Nike athlete, Jalen Brunson.

The main feature of this project is the JB logomark. It has been designed to incorporate two distinctive elements associated with Jalen Brunson: his initials "JB" and his jersey number "11". Two versions of the logomark are available, with one showcasing disconnected shapes and the other featuring connecting elements.

To accompany the logomark, an accompanying ad campaign has been made. The camapign draws inspiration from recent Nike advertising campaigns and is tailored for a New York City audience. The creative assets include Digital Triptych adverts and Limited Edition MetroCards, all meticulously crafted to resonate with the dynamic and diverse energy of the city.

Art Direction: Erchard Samoh
Graphic Design + Layout: Erchard Samoh
Copywriting: Erchard Samoh