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Thunder Road Guitars — Brand Identity
A select assortment of artifacts from a long standing client. We created the brand and have managed and evolved it for over a decade through 4 store fronts and multiple web-store incarnations.
- Project Roles
- Art Director, Creative Director, Editor (Brand/Content), UX/IA Designer, Illustrator, Product Designer, Designer, Strategist, UI Designer
- Skills
- 2D, Art Direction, Conceptual, Content, Design, DesignCAD, Digital, Digital Tech, E-Commerce, Adobe Illustrator, Low / High Fidelity Prototyping, Maintaining Schedules, Print, SEO, Sketch, Social, Traditional / Hand-drawn, Vector, Wordpress, Creative Direction, Copywriting, Project Management, Strategy, Painting, Punk, Retro, Comparative Analysis, Research, Information Architecture, Content Strategy, Creative Strategy, Tech Strategy, Brand Strategy, Design Strategy, Human-Centered Design, CNC, Carpentry, Apparel Design, Creative Research, Sketching, Brand Management, Signage, Digital Photography, Interior Design, Illustration, Glyphs
- Media
- Apparel, Brand Guidelines, Branded Content, Icons, Illustrations, Key Art, Logos, Murals, Posters, Retail Designs, UI Design, UX Designs, Visual Designs, Wireframes, Screen Prints, Site Maps, User Flows, User Journeys, Branding, Brand Identity, Personas, Brochures
