Migrant Resource Centre Tasmania Publication

Twelve percent of people living in Tasmania are born overseas. The Migrant Resource Centre Tasmania is a not-for-profit organisation that has been providing incredible support to these new members of the community since 1979.

The Migrant Resource Centre Tasmania (MRC) engaged me to design their 2018–2019 Annual Report. I saw this as an opportunity to add value to the organisation by extending the scope of the report from a single-use obligatory document to an engaging piece of promotional material for use year-round to raise funds and reach new donors.

We communicated the work and achievements of MRC via stories of migrants who have benefitted from the organisation—centring them at the forefront of the report. We workshopped headlines to increase engagement and championed colour to celebrate the diversity and vibrancy of MRC communities. To ensure clients felt a sense of ownership over the document, we incorporated their hand-writing in a range of languages.

At the heart of each decision, we endeavoured to avoid creating yet another annual report destined for immediate landfill and instead sought to compel donations and support by forging a human connection.

Content and photography by Tahlia Morgan.