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American Express F1 Las Vegas
Access — that's the core of any American Express sponsorship experience. For F1 in Las Vegas, it was all about enhancing the fan experience and giving card members that something extra to take the race from "memorable" to "unforgettable." With a viewing deck, recovery station, chef's counter, games, DJs and the ever-popular live radios, we hooked it up.
- Project Roles
- Copywriter, Creative Director
- Skills
- Conceptual, Entertainment, Experiential, Copywriting
- Media
- Events, Site Maps, Interaction Designs, User Journeys, Installations
