Billie — The New Body Brand

Independent branding, illustration, art direction and website for BILLIE — a new, subscription-based razor and body care brand, for women.

As an inclusive, body-positive brand that supports female empowerment, the identity takes a stand with bold character, inspired by the spirit and confidence of 90's feminism.

As sole designer across every touchpoint, my role was to build a cohesive and compelling visual brand story from scratch — with a fresh, authentic and unexpected voice.