YouTube Premium

We all love watching YouTube. But the interruptions? Not so much. We made some ads to tell you that you can stop seeing ads if you just get YouTube Premium. And then of course, we put those ads on YouTube. Enjoy this string out of charming :15s that feature a cast of characters that only could live on YouTube. If you make it all the way to the :06s, you’re in for some fantastic weirdness.

Following the success of our launch campaign, we collaborated with Saweetie to join her on the set of her latest music video, Closer, and borrowed her for two hours to have some fun in the bath tub. Knowing music videos are one of the most-watched things on YouTube (and who wants to watch an ad in the middle of a music video?!), this was the ideal next spot to make in this highly repeatable campaign premise.