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Ricola MAX
To launch Ricola’s new MAX Throat Care line, we took everything to the MAX while giving a modern nod to the brand’s most iconic TV spot. In less than a month, this ad garnered over 10 million unsolicited views on YouTube, which only proves it’s always a good idea to throw a cute dog…cow…and eagle in.
Role: Creative Director, Copy
CD, AD: Meghan Dailey
- Project Roles
- Creative Director, Writer
- Skills
- Conceptual, Integrated, Creative Direction, Copywriting, Creative Strategy
- Media
- Advertising, Brand Films, Commercials - Video, Campaigns
