F8 Developer Conference 2019
As a personal transition away from producing broadcast and social content films I joined Facebook in 2018 with the opportunity to create visual assets for the company's largest event.
Assets included a website build, email and web materials to announce, invite, and update attendees, visual elements for all digital and on-site brand integration moments including logo design, motion graphics, interactives, installations, swag, and an opening film to kick off the event. The F8 teams were also integral to the design and refresh of the company's brand identity that was happening in parallel.
This project might be my all time favorite. It was difficult, full of hurdles and long nights but also included some of the smartest and kindest people I've ever worked with. There were what felt like endless amounts of teams involved (internal and external) to bring everything to life over a 10-month period. The best part of the project was the diversity in deliverables - from assets I was familiar with creating (films and apparel) to items I had not closely managed previously (websites, event spaces).
- Project Roles
- Producer, Event Producer, Interactive Producer, Project Manager
- Skills
- Conceptual, Content, Design, Digital, Digital Tech, Entertainment, Environmental, Experiential, Fabrication, Film, Integrated, Interactive, Keynote, Live Action, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Mixed Media, Mobile, Print, Social, SOWs, Technology, VFX, Visual Development, Type Design, Producing, Project Management, Strategy, Wrangling - Creatives, Ambient / Textural Feels, Mnemonics, Creative Strategy, Brand Strategy, Design Strategy, Apparel Design, Spark AR, Event Management, HTML Email Development, Experience Design, 2D Graphics, Signage, Exhibit Design, Exhibition Design, Exhibition Graphics, Data Visualization
- Media
- 3D Animations, Advertising, Apparel, Augmented Reality, Brand Films, Brand Guidelines, Branded Content, Budgets, Events, Interactive Installations, Key Art, Logos, Microsites, Mobile Apps, Motion Graphics, Pitch Decks, Posters, Presentations, Short Films, Social Media Content, Timelines, Typography, UI Design, UX Designs, Video Installations, Visual Designs, Websites, Environmental Design, Themed Environments, Corporate Events, User Flows, Brand Identity, Installations
