Cookbook

COOKBOOK
book design, branding

DELIVERABLE
72-page spiral bound book, promotional digital marketing materials

OVERVIEW
Create a cookbook to celebrate the rich culture of Salt River Project's Latino employees. The proceeds from the sale of the cookbook were donated to a Phoenix-based nonprofit. The cookbook was a huge success and became an annual tradition. The most recent edition included recipes from employees of all backgrounds and nationalities.

APPROACH
Built upon the success of the Hispanic Heritage Month campaign's design and color scheme to create a book that celebrated and honored the rich culture of Latinos.