😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Sara Copywriter / Creative Director
Lucid MTCOTY
In its very first year on the road, Lucid Air won the most prestigious award in the industry: MotorTrend Car of the Year.
To get the word out, our in-house team worked together with Erich+Kallman to turn around a TV spot in just a couple weeks. We ran a full-page ad in the WSJ and NY Times, and the campaign also lived on lucidmotors.com, social, and within Lucid’s retail studios.
- Project Roles
- Creative Director
- Skills
- Creative Direction, Copywriting
- Media
- Advertising
