Facebook Groups (Multiple Campaigns)

Over the 5+ years I've contracted at Meta I worked on 4 rounds of "Groups" campaigns. The company identified this particular feature as the most active and diverse on the platform (post Instagram). Content was created via live action, stop motion, licensed social content, and bespoke title design using real life group admins and members.

These campaigns held diversity and inclusion at their core, participating in an array of industry programs designed to provide more balanced and equal opportunities behind the camera. All assets were filmed to optimize viewing experiences across multiple social media platforms targeting an international audience with ADA standards included.

*Side note: Reviewing real people casting for FB Groups is like an emotional hug that reminds you how awesome humans are - despite what the news says that day.