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Scholastic // New Worlds Reading
This project was the launch phase of a 5-year campaign to support a children's literacy initiative written into Florida legislature and supported by the University of Florida's Lastinger Center and Scholastic.
Creative deliverables serviced a wide range of mediums including broadcast, print, OOH, digital, social/blog, events, and public relations in English, Spanish, and Haitian Creole.
- Project Roles
- Producer, Executive Producer, Project Manager
- Skills
- Broadcast, Children, Commercial, Digital, Film, Integrated, Live Action, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Multi-cultural, New Business, Outdoor, Post-Production, Print, Radio, Social, SOWs, Travel, Union, Producing, Project Management, Wrangling - Creatives, Mnemonics, Marketing Strategy, Localization, Brand Management
- Media
- Advertising, Commercials - Radio, Commercials - Video, Photography, Commercials - Broadcast, Billboards, Campaigns
