We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Flow at Foundy
Flow at Foundy blends hot yoga with working out. Owners Megan and Erin wanted their brand to communicate energy and a modern twist on yoga practice.
The two “F”s in the logo design feel like limbs stretching into yoga poses, and the shapes are inspired by sweat droplets. The mirrored, back-and-forth motion alludes to community and support. Together, their new branding feels elegant and modern while playful and warm.
- Project Roles
- Art Director, Creative Director, Designer, Strategist
- Company
- Flow at Foundy
- Skills
- Art Direction, Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Brand Strategy
- Media
- Brand Guidelines, Branding, Brand Identity
- Project Industries
- Health/Pharma, Lifestyle, Luxury, Startups, Travel/Tourism
