Volvo - Cannes Lion Grand Prix

My partner and I were asked to make a super bowl campaign for Volvo, without any budget. So we used Twitter (free) and used other car commercials (free) to fund out campaign. The idea: during the Super Bowl, whenever any car commercial comes on, you enter to win a Volvo by tweeting at Volvo. We were the only brand to trend nationally and globally during the Super Bowl, without any money spend on running ads. This won many Cannes Lions including the Grand Prix.