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FX SDCC 2022
FX and their multi-IP lineup needed to show up big in one of the most crowded entertainment spaces in the country — likely, the world. As GCD, I helped the creative team shape the experience, casting/scripting performers and creating a narrative flow to take attendees (many who waited hours in line) through a garden of unearthly delights and transporting them beyond the idyllic charms of San Diego to the highest heights of fandom.
- Project Roles
- Copywriter, Creative Director, Writer, Strategist
- Skills
- Content, Entertainment, Environmental, Environments, Experiential, Social, Creative Direction, Copywriting, Strategy, Content Strategy, Creative Strategy, Wrangling - Creatives
- Media
- Advertising, Events, Set Designs, Social Media Content, Environmental Design, Themed Environments
