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UOB Private Bank brand commercials
Telling timeless stories about values passed on through the generations for a family owned Singaporean bank helped make the connect the brand to it's own local roots, rather than generic advertising tropes.
- Project Roles
- Creative Director
- Company
- UOB Bank
- Skills
- Copywriting, Creative Direction
- Media
- Advertising, Commercials - Broadcast
- Project Industries
- Finance