AT&T Pro Soccer Content

This video series was conceptualized to introduce fans to another aspect of their favorite players. We kept it clean and simple by inviting the athletes to cook a cherished recipe, share their favorite meal or chill at their barbershop. The key was to put the players (who are notably not actors) in spaces where they are most comfortable and that have meaning to them. By making them comfortable, we'll able to draw out a new side of them and share it with fans.

Project Roles
Creative Director
Skills
Conceptual, Multi-cultural, Creative Direction, Copywriting, Wrangling - Creatives
Media
Advertising, Commercials - Video
AT&T Pro Soccer Content
AT&T Pro Soccer Content
AT&T Pro Soccer Content
Support