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Get Cheras to Cheras
To help launch the second IKEA store in Kuala Lumpur, Malaysia, we had to let people know where it was. It was in an area called Cheras, hence the concept, get Cheras to Cheras. We made a meal of that gag, I assure you.
- Project Roles
- Creative Director
- Company
- IKEA
- Skills
- Creative Direction
- Media
- Advertising, Branded Content, Music Videos
- Project Industries
- Retail