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Get Cheras to Cheras

To help launch the second IKEA store in Kuala Lumpur, Malaysia, we had to let people know where it was. It was in an area called Cheras, hence the concept, get Cheras to Cheras. We made a meal of that gag, I assure you.

Project Roles
Creative Director
Company
IKEA
Skills
Creative Direction
Media
Advertising, Branded Content, Music Videos
Project Industries
Retail