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Ikea BookBook
To help make the Ikea catalogue, a cornerstone of IKEA global marketing, relevant again (it's status is essentially junkmail), we completely repositioned it as the latest tech launch, parodying Apple 100%.
- Project Roles
- Copywriter, Creative Director
- Company
- IKEA
- Skills
- Comedy, Conceptual, Copywriting, Creative Direction
- Media
- Advertising, Branded Content, Viral Films
- Project Industries
- Retail