Kuhoo Brand Identity

Kuhoo is a student loan fintech platform that aims to make educational loans accessible and affordable, especially for the middle-class and lower middle-class students in India. The challenge was to create a fresh and relevant brand identity for Kuhoo that stands out in the fintech space.

Design Solution: Kuhoo is the Sound of Opportunity for anyone beginning their education and career journeys. With fine-tuned processes and technology, they make the process of getting a loan more accessible thus making higher education more accessible. Education changes lives and Kuhoo aims to have a big impact on the student’s family and thereby the society at large.

The word ‘Kuhoo’ is an onomatopoeia - it’s the sound a Cuckoo bird makes. In India, this sound is said to bring prosperity to whoever hears it. We incorporated the sound aspect of the name into the logo and created a bold and memorable brand identity. The team created a design system for the brand with over 30 unique applications.

My Role: Creative direction, graphic design