Care.fit Healthcare Centre Design

Cure.fit, a health tech start-up, was launching it’s first healthcare centre in Bengaluru. The challenge was to create a healthcare experience like no other - one that broke the norms of dingy clinics with uncomfortable seating, poor patient queue management and an overall stress-filled patient experience.

Design Solution: The design for the healthcare centre focused on making the patient experience a positive, trust-filled and stress-free one. It was crafted carefully based on patient touchpoints across different spaces in the centre. Design interventions were planned across these touchpoints which were either informational or fun. Soothing colours, colourful graphics, humourous posters and comfortable furniture was spread across the centre. Digital interventions like token dispensers were introduced which helped patient queue management.

Role: Lead designer, Art director, Illustrator