As I developed a deeper interest in wine, I found myself delving into the intricacies of its cultural significance and production methods. This exploration ignited a spark of creativity within me, leading me to curate a truly one-of-a-kind label for a fictional wine that embodies
all my desired characteristics. I am thrilled to introduce to you the product of my labour, Petra.
When crafting the Petra label, my aim was to create a visual representation that would transport you to our beautiful vineyards and embody the terroir from which our exceptional Italian wines originate.
I carefully selected a color scheme that captures the earthy hues and natural tones that permeate the vineyard. Inspired by the richness of the Sicilian terroir, I centered the palette around various shades of brown, evoking a sense of warmth and authenticity. These tones create a sense of grounding and authenticity, embodying the history and tradition that our winemaking process carries. I searched for a font that would exude playfulness and exuberance, showcasing the energy and vibrancy that defines our wine.