Petra Wine

As I developed a deeper interest in wine, I found myself delving into the intricacies of its cultural significance and production methods. This exploration ignited a spark of creativity within me, leading me to curate a truly one-of-a-kind label for a fictional wine that embodies
all my desired characteristics. I am thrilled to introduce to you the product of my labour, Petra.

When crafting the Petra label, my aim was to create a visual representation that would transport you to our beautiful vineyards and embody the terroir from which our exceptional Italian wines originate.

I carefully selected a color scheme that captures the earthy hues and natural tones that permeate the vineyard. Inspired by the richness of the Sicilian terroir, I centered the palette around various shades of brown, evoking a sense of warmth and authenticity. These tones create a sense of grounding and authenticity, embodying the history and tradition that our winemaking process carries.

I searched for a font that would exude playfulness and exuberance, showcasing the energy and vibrancy that defines our wine.

Project Roles
Art Director, Copywriter, Creative Director, Director, Post Producer
Skills
After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Figma
Media
Advertising, Brand Guidelines, Branded Content, Packaging
Petra Wine
Petra Wine
Petra Wine
Petra Wine
Petra Wine
Petra Wine
Petra Wine
Petra Wine
Petra Wine
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