Tap-o-Meter

Challenge
Tap o Meter is a simple plug-and-play self-pour system with a robust complex system behind it. This system intends to simplify the pouring experience from a customer and brewery perspective by gamifying it and providing a robust back-end system that tracks all the data a brewer needs.

The challenge was to develop a brand that would look and feel like an original and strong competitor in the brewery market. With other established long-standing competitors in the industry, the focus was on making this young brand look like a well-developed company that provided value and expertise in a competitive market. Tap-o-Meter represents a revolutionary approach to the beer-pouring experience, seamlessly blending simplicity and sophistication.

Result
Tap-o-Meter's visual identity communicates a sense of originality and simplicity. We were inspired by the name and felt a 50s slight whimsical aesthetic felt right in such a diverse community. We set the brand apart from the competitors and the traditional brewery landscape by reflecting the innovation embedded in its technology and combining it with a slight tone of Kitsch, vintage toy packaging designs, and a modern take of a 50s design aesthetic.

The combination of a user-friendly design, gamified experience, and robust data analytics positions Tap-o-Meter as a catalyst for positive change in the brewing industry, proving that innovation and expertise can coexist seamlessly.