adidas Basketball — AE 1

Visual language/direction for Anthony Edwards’ first signature shoe by adidas Basketball, the AE 1.

Working with the Johannes Leonardo crew and director Onda, we created a visual system heavily influenced by his ATL roots—the prominent peach, the grit and modest bravado—coupled with moments focused on his unreal athleticism.

By using a triptych layout as a foundation for both imagery and type, we were able to highlight movement throughout each specific composition/application.

The full campaign spans OOH, in-store/retail applications, social, etc.