Fiverr

As part of their brand campaign around artificial intelligence, freelance-marketplace Fiverr wanted to show what happens when you make work using only AI. I concepted and wrote social content (with the help of ChatGPT) in the style of classic ads across industries that go terribly wrong, designed to be unsettling and slightly dystopian. Using the tag powered by human talent, we demonstrated how AI can be a valuable tool for creative freelancers but never a replacement.

Client: Fiverr
Role: Copy Lead