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Truth "Shards O Glass" Super Bowl commercial
The tobacco industry sells a deadly, dangerous product and they can get away with it by just slapping a warning label on it. So we just made a simple analogy and showcased a popsicle company that made a dangerous product filled with glass shards--but they warned you about it. Yes, it ran on the Super Bowl. No, it didn't make it anywhere near the top 10 of those ad ratings.
- Project Roles
- Copywriter, Creative Director
- Skills
- Copywriting
- Media
- Commercials - Broadcast
