WOW! Business "Email/Web Content"

Taking something that can be as complex and confusing as Internet Overbuilders, IasS, Ethernet, SD-WAN, and Enterprise-level connectivity and turning it into something human and understandable.

This assignment started with a quick, one-off assignment for a think piece. The client was so thrilled with the tone and voice of this one execution, they quickly adopted it as their brand voice and asked for a website rewrite, a new email campaign, and yes, many more think pieces.