Smoke Free Oregon

AD Print Campaign.
In the midst of the vibrant rural landscapes of Oregon, the Smoke-Free Oregon campaign delivers a powerful message with carefully curated, vibrant yet poignant photography. These visuals, rich in color, portray a reality where individuals grapple with the challenges of smoking, emphasizing the profound message, "You don't have to quit alone." Rather than shying away from the difficult emotions, the campaign paints a raw picture of individuals experiencing the isolation and struggles associated with smoking. Placed strategically in local publications and community hubs, this initiative becomes a beacon of empathy and support, urging communities to unite in a shared commitment to a smoke-free future. Through the lens of this campaign, a vision of a compassionate, smoke-free Oregon unfolds. The vibrant yet melancholic visuals resonate with the values and aspirations of rural communities, reinforcing the powerful notion that together, through support and understanding, we can overcome the challenges of quitting and build a healthier, connected community.