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Roja a las Drogas
Roja a las Drogas (Red Card to Drugs) is a charity football match between legends of FC Barcelona, Real Madrid, and Atlético de Madrid against drug addiction. Our work as an agency was naming, logo design, content creation for social networks, digital campaign videos, brand book design, and merch design. The naming translates as ‘Red Card to Drugs', to show a strong message against substance abuse and a link to football. The tagline of the brand is 'Fall in love with life'. And it’s showcased in a white card.
‘Roja a las Drogas’ match is organized biannually by Relife foundation and is the dream of Julio Alberto, a former Futbol Club Barcelona and Atlético de Madrid player.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- Fundación Relife
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy
- Media
- Advertising, Brand Films, Brand Guidelines, Branded Content, Logos, Motion Graphics, Branding, Brand Identity, Campaigns
- Project Industries
- Non-Profit, Sports
