High Fever

High Fever, hotter than the sun and bolder than your grandma remarks during a family diner!

The storytelling behind High Fever's packaging lies in a personal note the creator, Angeles wrote. On each bottle, you'll get to read the story about High Fever's creation. It's small enough to not be boring and it's fun enough to make you think "THIS is the hot sauce I NEED".

Being a brand designer and packaging designer for this project, I had to think outside the box to transform a common product into something unique that would help the brand grow. Among all the things I did in this project, the personal note on the bottle labels was one of the smartest things I could think of to enhance the customer experience and build a bond between the brand and them. Branding + strategy + storytelling + copy + design at its finest.

The objective was to set High Fever apart from competitors. The personal note allows the creator to DIRECTLY establish a link with hot sauce lovers. What's written on the note makes the customer relate to the story and position High Fever as THE solution to their problem (not finding a hot sauce that is hot enough).

So you better trust Angeles when he says this sauce is hotter than hot!