Leading the redesign of nationalgeographic.com and the NatGeo Mobile App was a career highlight. Tasked with revitalizing NatGeo’s digital magazines and integrating their TV Channel/Film brand update, we embraced a mobile-first approach to ensure a consistent, captivating experience across devices.
As Associate Creative Director, I conceptualized the User Experience and Art Direction, collaborated with NatGeo on finalizing the design, and partnered with a skilled UX/UI team to bring this vision to life.