Spin at the University of Utah

While interning at Adthing, I worked with Spin Scooters on their partnership with the University of Utah. They wanted to advertise their exclusive availability at the university to students. I was tasked with building the creative brief for the project. As there were some concerns focusing on the speed of scooters and trying to include safety procedures, we determined that the best messaging as we advance was to focus on the nostalgia of riding scooters to school. We wanted to remind college kids that while gaining independence is excellent, it's not a bad thing to enjoy life like a child. This is how we created the ad campaign “Don’t Grow Up.”