Babyology

We're all shaped by our intake—what we see, read, hear and experience. That's especially true for babies, toddlers and children who absorb everything, like little sponges. Creating an environment for them to do so is every parent's dream. We helped create a healthier bath time and beyond with the caretaker in mind... no more overly playful or cutesy children's branding, just a clean & gently playful typographic approach.