John Deere

One rule: No actors on tractors. But can real people perform? Sure, kinda.

We went to seven locations to capture real Deere owners working their land. They channeled their inner Meryl, while improvising a few lines of their own. Then we cut it up, creating fun, seamless-ish handoffs. All to show that while hard work may look different, their goal is always the same: to make the most of their land.

I was responsible for the Gator work. And forbidden from touching the equipment.