Brooklyn Brands Packaging

As Lilly's Baking looked to stretch its legs from "Mom and Pop" status to leading East Coast bakery, I designed a couple sets of Costco shipping pallets for its subsidiary, Brooklyn Brands, to be more easily recognizable. The goal was to create a box that would be exciting, inviting, and effortlessly digestible for consumers of all ages. Each set was designed with the company's entire offering in mind, being able to quickly transfer across the various products. While the jump was eventually scrapped, 2 sets of proposed boxes are found below, with the translatability shown by two of the company's breadwinners: Black and White Cookies and Thin Coconut Cookies.