Wellnest

Wellnest is a gamified journaling app created by college students who were tired of old, clinical mental health tools. The app is rated 4.9/5 stars, won an Airport Design Award, and was distributed at schools like UPenn, Boston University, and Carnegie Mellon. I designed the app and visual identity.

When designing the visual identity, our goal was to resist neutral, clinical palettes and create something more welcoming, joyful and energetic. The Wellnest brand is made up of vibrant colors, fun characters, and a sometimes humorous tone to make journaling more exciting.

The Wellnest app builds a delightful environment around a structured daily journaling practice. The app is filled with fun interactions, animations, and rewards as you complete guided journal entries.