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Doritos World Records (Super Bowl Activation)
To celebrate Doritos' 50th birthday, Frito-Lay hired my company (RecordSetter.com) to help them set 50 "Bold" world records, including experiential activations at the Super Bowl and E3. I served as RecordSetter's creative director for the 12-month campaign, helping develop and set records including "Longest Time Touching the Batmobile" and "Largest Video Game Machine".
- Project Roles
- Content Producer, Copywriter, Creative Director, Writer, Event Producer
- Company
- Frito Lay
- Skills
- Comedy, Copywriting, Creative Direction, Entertainment, Experiential, Live Action
- Media
- Advertising, Branded Content, Commercials - Video, Events, Interactive Installations
- Project Industries
- Packaged Goods