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Emerald Nuts (Super Bowl)
As staff creatives at Goodby, Silverstein & Partners, Steve Yee and I wrote and produced this Super Bowl commercial for Emerald Nuts. It ranked in the Top 10 in USA Today's Ad Meter, and was named by CBS as one the Top 30 Super Bowl Commercials of All Time. The spot (and associated AngryLeprechaun.com microsite) helped drive Emerald’s share of the branded U.S. snack nut market up 40 percent.
- Project Roles
- Copywriter
- Company
- Emerald Nuts
- Skills
- Comedy, Content, Copywriting, Humor
- Media
- Commercials - Broadcast
- Project Industries
- Packaged Goods
