Lambda Legal

Making legal information visual engaging and appealing

Lambda Legal is the largest national legal organisation in the U.S. working for the civil rights of lesbians, gay men, bisexuals, transgender people and everyone living with HIV to be fully recognised. I worked with them to develop a set of six information cards that would educate and inform young readers of their rights.

The project was aimed at undergraduate students at colleges and universities on the west coast of the US. To appeal to this audience, the designs needed to cut through the legal jargon and present the information in an informative, accessible and eye-catching way.

Working closely with the team at Lambda Legal, I designed a set of information cards that would stand out. Legal work can be complex, dense and hard to understand. But I made sure our designs felt bold and youthful, and communicated the information in a clear and easily-digested way.

Each individual card had its own unique bold style and worked as a standalone piece. As a set, the six cards together represented the colours of the LGBTQ+ pride flag.