Nordstrom Anniversary Sale

More than a Sale

Today’s consumers are tired of traditional shopping. The very concept of a department store is dated– doomed even, when up against the ease of e-commerce and DTC. A successful Anniversary Sale required starting from scratch, rejecting any pre-established marketing methods– even the catalogue.

Project Roles
Copywriter, Creative Director, Content Strategist
Skills
Art Direction, Content, Digital, Digital Tech, Fashion, Maintaining Schedules, Management of Teams 1-10, Mixed Media, Retail, Scripting
Media
Advertising, Augmented Reality, Social Media Content, Campaigns
Nordstrom Anniversary Sale
Support