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Corona - March Madness
Corona wanted a new sports campaign. We created a beach bar environment where athletes would come and hang out together. We wanted to use real athletes versus actors so fans could relate even more.
In this version for the NCAA tournament, we featured several former college greats, each from different schools.
- Project Roles
- Copywriter, Creative Director
- Skills
- Creative Direction, Copywriting
- Media
- Advertising, Commercials - Video