Nike: Good Vibes Only

Simone Biles. Naomi Osaka. Michael Phelps.
What do they all have in common? They’ve all opened-up about mental health recently.
Why? The world can be a lot. The pressure. The spotlight.
It shows us that even the greatest athletes have to be strong on the inside to be able to shine on the outside.
The training, the hours in the gym, don’t mean nothing if you don’t have strong mental wellbeing.
Athletes are human too. And just like us, they have struggled but kept going.
In this Nike content campaign idea, we will get top athletes to share their mental health tips.
Not just what keeps them going, but what keeps them thriving.
To silence the fear and doubt. To shut down the negative voice that stops us from being our best selves.
Because we only make room for good vibes only.