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Burberry Beijing Event

To celebrate the opening of their new Beijing store, Burberry wanted to create a 20 minute, multi-screened immersive show to kick off a party for 1000 of China’s fashion elite. I was asked to concept the entire show across four seasonal themes. Tasked with creating 20 minutes of animation in six weeks, Passion Pictures ran the production out of a hired office in order to house the army of designers and animators needed to make this possible. For the finale, we shot the real models in London on a replica of the Beijing stage. When we got to Beijing, this footage was then edited and choreographed with the live catwalk show using a Musion screen to intersperse holograms of the models into the show and pull the rug out from the audience for the explosive ending.

Project Roles
Creative Director, Director
Passion Pictures
Creative Direction, Directing
Installations, 2D Animations, 3D Animations, Projection Mapping
Project Industries
Advertising, Fashion
Burberry Beijing Event
Burberry Beijing Event