Burberry Beijing Event
To celebrate the opening of their new Beijing store, Burberry wanted to create a 20 minute, multi-screened immersive show to kick off a party for 1000 of China’s fashion elite.
I was asked to concept the entire show across four seasonal themes. Tasked with creating 20 minutes of animation in six weeks, Passion Pictures ran the production out of a hired office in order to house the army of designers and animators needed to make this possible.
For the finale, we shot the real models in London on a replica of the Beijing stage. When we got to Beijing, this footage was then edited and choreographed with the live catwalk show using a Musion screen to intersperse holograms of the models into the show and pull the rug out from the audience for the explosive ending.
- Project Roles
- Creative Director, Director
- Passion Pictures
- Creative Direction, Directing
- Installations, 2D Animations, 3D Animations, Projection Mapping
- Project Industries
- Advertising, Fashion