To showcase each of the Bahlsen biscuits, we created four worlds using the crisp physicality of the card from the new packaging as our base material. This acted as the visual anchor across all four of the spots, allowing each to have its own graphical style inspired by the designs of the biscuits themselves.
The same tactic was used for the music, with a single composition transforming to take on the identity of each biscuit, changing for each spot to take on the specific frequency and musical key generated from the ’snaps’ of the different biscuits.
This allowed each biscuit to have its own unique flavour, with the graphic patterns and musical styles merging into a unified cymatic vision.
Never before have my personal interests (eating biscuits) and my work life combined in such a delicious package.
- Project Roles
- Creative Director, Director
- The Mill
- Creative Direction, Directing
- Advertising, Branded Content, 2D Animations, 3D Animations, Television
- Project Industries